Gameskraft Foundation and Inspire Institute of Sport Unveil

A Tribute to the Unsung Heroes Behind India's Sporting Success

Bengaluru, 23 August 2024 – Gameskraft Foundation, the social arm of leading skill-based online games company Gameskraft, in partnership with the Inspire Institute of Sport (IIS), proudly launches ‘Mere Kadmon Ke Peechhe’. This evocative film celebrates the unsung heroes—the support systems behind some of India’s most promising track and field athletes.

The film offers a glimpse into the lives of 16 track and field athletes from IIS, including iconic figures such as Neeraj Chopra (Men’s Javelin Throw), Parul Chaudhary (Women’s 5000m and 3000m Steeplechase), Avinash Sable (Men’s 3000m Steeplechase), and Praveen Chithravel (Men’s Triple Jump), who are all supported at the ‘Gameskraft Foundation Athletics Centre of Excellence’. By showcasing their journey, the campaign seeks to inspire a new generation of athletes and spotlight the collective effort required to achieve greatness.

The campaign goes beyond the athletes themselves, shedding light on the crucial contributions of coaches, physiotherapists, nutritionists, sports scientists, and the unwavering encouragement from family and friends. ‘Mere Kadmon Ke Peechhe’ beautifully captures the essence of teamwork and dedication, reminding us that behind every medal is a village of supporters who make success possible.

Mere Kadmon Ke Peechhe

Rishi Wadhera, Head of Corporate Communications and CSR at Gameskraft, said, “Our shared vision with IIS focuses on nurturing athletic talent and further building the sports ecosystem in India. ‘Mere Kadmon Ke Peechhe’ is a tribute to the collective tireless dedication, resilience, and unseen efforts of the support group that fuels every athlete's pursuit of excellence. We hope this film resonates with all; athletes, and all those who stand behind them - coaches, sports scientists, physiotherapists, nutritionists, friends, family and more.”

Rushdee Warley, CEO of Inspire Institute of Sport, further added, “At IIS, we are committed to nurturing talent and providing our athletes with world-class resources - sports coaches, physiotherapists, nutritionists,etc. This campaign is not just about the athletes, but also the collaborative spirit that drives them to excel. We are grateful to the Gameskraft Foundation for their tremendous support in this journey.”

Produced by Fat Rabbit Productions, the film is a heartfelt ode to the power of community and the relentless pursuit of excellence. The ‘Mere Kadmon Ke Peechhe’ campaign underscores Gameskraft Foundation’s mission to uplift and empower the sports ecosystem in India, reinforcing its commitment to fostering talent and celebrating the spirit of sportsmanship.

The campaign film is now live on the Gameskraft official Instagram and LinkedIn pages. It is also available on the Inspire Institute of Sport’s official YouTube channel. Watch it here: https://www.instagram.com/reel/C-9gwMhyVZh/